The importance of digital marketing isn’t limited to those businesses that operate or offer services online. Unlike traditional ways to advertise a business, digital marketing has a greater potential to expand your market reach and help you build strong business relationships even beyond your immediate geographical location.
Digital marketing expert, Michel Bernard, has extensive experience within the marketing and the advertising industry. He started his own firm where he provides top quality marketing solutions for individuals and business owners based around the Gatineau, Outaouais, region of Quebec. “Digital marketing strategies,” he explains, “are the best way to grow a loyal customer base and engage with followers. These strategies vary from creating great content to reaching customers on social media. The best part is that all these tools are available to businesses of all sizes at a fraction of the price that advertising on traditional media costs.”
Social Media Presence
The presence of social media in our lives cannot be ignored or denied. Platforms such as Facebook, Twitter, Instagram, and YouTube are great tools to reach millions of clients worldwide and keep them engaged. “Just think of the continuous communications and the valuable feedback you get from your customers around the clock,” says Michel Bernard. “This helps you build a better and more satisfying product.”
The challenge here is to stand out and be able to reach your potential customers. That’s where influencers come in. Since influencers have plenty of followers, sometimes in the millions, their posts boost your business and give you the type of exposure you seek online.
The Power of a Blog
Once people find their way to your website, you’d want to keep them there for as long as possible and to browse the website and get an idea of the type of services and products you have to offer. A blog with fresh content is the best way to make your first-time website visitors regular ones. It’s an inexpensive way to discuss your products and promote your business.
However, a good blog puts the reader front and center. The blog posts, besides being SEO optimized, need to be relevant to the reader and worth their time. Most of the time you’ll get visitors who come looking for answers to questions related to your business niche or the products you sell. So, the posts need to add value and provide plenty of tips and practical advice.
Michel Bernard recommends data analysis as a sound digital marketing strategy that not only sheds light on the competition, but also offers invaluable insight into the varying tastes of the customers. The easiest way to collect data is either through online surveys or through emails. Make sure the questions are concise and easy to answer. The data you seek has to do with the client’s spending habits, location, age, as well as their review of the products.
Once you have this information, it’s time to process it, analyze it, and come up with guidelines that help the marketing department craft successful advertising campaigns.
Michel Bernard on Marketing with Lead Magnets
Besides SEO optimized content and blogs, Michel Bernard recommends using lead magnets to harvest user details such as their name and email address. A lead magnet is free content in the form of a PDF or a brochure that the visitor to the website gets when they submit their email. The free content should be packed with information and solutions to common problems preferably related to your business niche.
Digital marketing covers all the necessary steps from reaching out to potential customers to making them loyal followers that visit the website regularly and offer valuable feedback.